To Use a Casino Player’s Club Card or not, that is the Question......
Anytime a casino spends lot of $$ and heavily promotes anything to players, you have to ask yourself why---what’s in it
for the casinos? In the case of Player’s Club Cards, it’s a WIN WIN---for both the player and the casino.
The Player gets discounts or free rooms, food, entertainment, invitations to free tournaments, free play, special
drawings and jackpots, etc. All for free so it is the best bet in the casino!
The Casino gains valuable marketing information---such as what machines you play, how much you bet, how much
you spend, when you come, etc. The Players Club Card program also builds loyalty---the idea being you will play at
the casino to get more points and more freebies.
A twist of Player’s Club Cards is the “tiers”. There’s not just one Player’s Club Card anymore, there are various levels
based on your play. In a nutshell, the more you bet or play at the casino , the higher your “Class” or Player’s Club
card. The higher your card level, the more benefits you receive. If you think about it, this is a brilliant marketing
strategy. It’s an elitist, hierarchical system designed to encourage you to play more so you can get what other player’s
get. A Gold Player’s Club is usually the “lowest” level; you want a platinum or elite level so you don’t have to stand in
line at the buffets or cashier’s line or check-in!
How to Get your Player’s Club Card
Player’s Club cards are free! Just present your valid identification at any Casino’s Players Club Booth to get your
Player’s Club Card.
How to Use your Player’s Club Card
Insert your Player’s Club Card into any machine or present it at the table game prior to playing. When using your
Players Club card, the machine (or casino) knows who you are and is tracking your play. Remember to take your
card with you when you leave the machine or table. If you lose your card or forget to bring it, you can just go to the
Player’s Club booth and get another for free.
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